Cool stuff: Real time NBA BI

A Post from MS BI blog attends us to a great real world BI app:

Xbox live and EA Sports have teamed up to provide a more realistic gaming experience with the latest NBA live 2009 video game feature, dubbed NBA live 365. The service pulls real data and statistics used as tracking data used by the real NBA teams. The result, the players who are hot or cold in the real NBA, perform better or worse in the game, creating an even more realistic gaming experience, as if the game wasn’t real enough! The service provides a detailed player DNA that includes real-world basketball data on statistics such as isolations, pick and rolls, post ups, spot ups, off ball screens and cuts. What the video from EA Sports to learn how it works.

Pretty cool stuf, great example of using a different kind of intelligence to create an amazing user experience.