TechEd 2011: Enriching Your BI Semantic Models Using Data Analysis Expressions (DAX)

I’m very excited that I will be presenting a session on what is new in DAX for SQL 11 on TechEd 2011 this year:

Data Analysis Expressions (DAX) is a new calculation language introduced in Microsoft SQL Server 2008 R2 within PowerPivot. DAX is an extension to the Excel formula syntax and offers information workers an intuitive yet powerful tool to add business logic to their PowerPivot applications. In SQL Server code-named “Denali”, with the introduction of the BI Semantic Model, DAX becomes a key component of any Corporate Business Intelligence application built on the Microsoft Business Intelligence stack. The goal of this session is to introduce you to the concepts in DAX, how to add calculated columns and measure to your model, and the new DAX features coming in “Denali”.

You can also find me at the Self Service BI booth in the exhibit area.

Of course there will be several colleagues that will do other very interesting session on the new design tools, general overview of Denali and of course Crescent (+way more).

Check out all the sessions here.

Hope to see you there!